Clear Ads, an Amazon advertising demand-side platform agency, believes multichannel ads are essential for increasing sales. Established in 2011, the company offers a wide range of Amazon marketing and Amazon DSP services. Continue reading
23 Whitestone Way, Mar 16, 2021 /prREACH/ -- Clear Ads, a noted Amazon advertising demand side platform agency, is advising Amazon sellers to use multichannel advertisements to improve sales. Since the inception of the company in 2011, Clear Ads has worked with accounts in diverse industries. With its cost-effective and ROI-focused solutions, the company has already helped thousands of clients scale their business on Amazon.
To find more about the Amazon advertising agency, please visit https://www.clearads.co.uk/amazon-dsp/.
In marketing, a demand-side platform (DSP) is software advertisers use for purchasing search, mobile and video advertisements. These ads are listed on advertising inventories, which are created by advertisers. Such platforms help users manage advertising across numerous real-time bidding networks.
The Amazon demand side platform differentiates itself from other DSPs by using its vast trove of customer data to help advertisers. Amazon DSP's most important benefit is that it can use Amazon's data to target ads based on customer behavior.
Due to the increasing number of information sources and communication channels, consumers need to be exposed to different messages to keep a brand in mind and convert sales. This is why multichannel advertising has become more relevant.
"The increase in ad format offerings from Amazon's DSP could not be better timed," says George Meressa, the founder of Clear Ads. "Itself a natural progression, similar to how media has been consumed online (text-and-image based, in-line video, streaming video), the recent addition of streaming media outlets as an advertising destination is the next logical step."
In addition to increased sales, some other benefits of multichannel advertisement include:
- Increased website traffic
- Increased mobile visits
- Higher completed video views and retention rate
- Expanded reach
- Increase in subscription numbers
- Organic growth in followers on social media accounts
- Increased level of engagement
- Higher level of impressions
- Reduced cost per acquisition
As an Amazon advertising platform of repute, Clear Ads utilizes Amazon Sponsored Ads to significantly improve sales for its clients. This fully managed service is delivered by an Amazon advertising expert. While driving down ACoS for cost-effectiveness, the company has contributed significantly to the growth of businesses by increasing sales and revenue.
To learn more about Clear Ads and its Amazon demand side platform services, please visit the company's official website.