Benchmark Mortgage Teaches Social Media Marketing at Loan Officer Workshop


Benchmark Mortgage, one of the country’s fastest growing mortgage companies, will be holding a series of workshops designed to teach their loan officers how to increase their online presence using social media and video marketing strategies.

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Feb 11, 2014 /prREACH/ -- Benchmark Mortgage, one of the country's fastest growing mortgage companies, will be holding a series of workshops designed to teach their loan officers how to increase their online presence using social media and video marketing strategies.

These workshops will be led by Nick Carpenter and Garrett Finkelstein. As a marketing consultant, Carpenter shows participants how to maximize their exposure using the power of social media. "I love helping people stuck in the old days see the potential of social marketing. Working with these loan officers is very rewarding," said Carpenter.

Finkelstein, a professional videographer and Benchmark's video editor, provides valuable hands-on experience for attendees. "The great thing about these small, in-person workshops is we can get so many projects done. Not talk about it, but actually do it," he explained. He teaches attendees how to conduct video testimonials as well as execute an online video marketing plan.

For the participants of the workshop, having one-on-one time with Carpenter and Finkelstein is a valuable advantage Benchmark provides to help their loan officers expand their businesses. "Benchmark Mortgage utilizes the tools and resources to help loan officers realize the power of social media," said attendee, Ben Bowers.

The first workshop was held in Dallas, on January 8-9, 2014. Most of the participants were new to the process of creating ads and posts for social media sites such as Facebook or Twitter and had never used video marketing of any kind. According to participant, Colin Quiney, "I am so grateful for Benchmark and their continued commitment to teaching us innovative, cutting edge media strategies. They allow me to stand out in the market place!" Others also appreciated learning new ways to advertise their business through online marketing. Attendee, Kevin Murphy stated, "What's awesome about Benchmark is their commitment to innovation. One huge area being social media."

Benchmark Mortgage is a nationwide retail mortgage lender, with over 45 branches. The company is committed to providing branch support and to making every effort to help each branch become successful. For Meredith Minter, the lengths to which Benchmark will go to help her succeed is what she feels sets them apart. "One of the greatest things about Benchmark is how we go beyond the transaction," she said.

Founded on the idea of "customer centricity and service," Benchmark continues to exceed the expectations of not only its customers but its employees as well. The Social Media and Video Marketing Workshops are another way the company supports their branches. As participant Becky Rockwell put it, "What an amazing time I have had at the Benchmark marketing workshop. The very fact that they are personally investing in my career is priceless. The ideas, the energy, and the most important thing was they have shown me HOW to implement the ideas."

"Benchmark takes the time to help their loan officers be successful. Thank you Garrett and Nick for helping me plan for a great 2014. The information they have given me will grow my business," explained workshop participant, Donna Williamson.

Listed on the Inc. 500 List of Fastest Growing Companies in America, Benchmark Mortgage offers more than 250 loan programs and is known for its loan processing, competitive rates and commitment to customer service.

Headquartered in Dallas, Texas, Benchmark Mortgage is dedicated to finding the right loan to match each client's individual needs and providing its team with all the tools and innovative services they need to achieve the best results. The company also accomplishes this through a business model based on five core values: relationships, success, dynamic, excellence and positive attitude.

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Nick Carpenter

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