A quick search on Amazon’s search engine reveals hundreds of listed products. The results you get are influenced by multiple factors that are built into the Amazon site algorithm. Google’s latest algorithm update points to probable upcoming changes Amazon will make to its system for better customer experience and improved ranking metrics for sellers.
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Even now, these factors are among the main reasons why a product will appear on the first page of the search results while another will appear on the fourth. A brand that is aware of these factors can use them to its advantage to improve its products’ search engine rankings. A higher search ranking lets the brand stay well ahead of its competitors who have products in the same category.
There are numerous ranking metrics that Amazon has put in place to help companies appear higher in the search results. Examples include the infamous Amazon Alexa Search and Clip coupon. The result is not only beneficial for brands but also for the customers who shop on the site. Other factors that help the product rank higher include whether the product is in stock, the price point and the relevancy of the text matches.
Some quick benefits of the ranking features:
- Improved customer experience – customers can search for products in a category faster as well as browse through thousands of brands in the category at the click of a button.
- Improved website interaction
- Better purchase conversion rates for brands over time
Is the Amazon Search Engine Algorithm Similar to Google’s Algorithm?
Well, the answer to this question is complicated. The two algorithms use similar metrics to deliver relevant search results, so yes, they are alike, but they do not necessarily coincide.
Google has become the pre-eminent search engine for commerce, and as such, the Google team is always improving its services for ultimate customer satisfaction. It is worth noting that it has evolved over the years. Similarly, the Amazon search algorithm has been improving over the years, as well. If you used the Amazon search engine some years back, then you will notice several differences in the way it performs today compared to how it did back then.
The results are now more relevant and personalized to make the overall experience much better, as the quality of the results and personal preferences are put into consideration. While there are many similarities between the search engines of the two companies, there are distinct differences between the two. That said, a look at distinguishing factors that Google has implemented recently can help us determine where Amazon is headed in a few years. They include:
- The main factors that influence what is displayed on the page. They include the content or the outcome of the searches, the keywords reflected in the results as well as links to the products in that category. Also included are signals that prove the trustworthiness of the brand, such as product reviews and authority or affiliate sites.
- Focus on the relevance of the content displayed on the sites as well as the engagement with the site visitors at large. These two areas are measured by specific metrics, including click-through rates and site usage.
The factors mentioned above highlight how the user experiences the site. The metrics are the indicating factors and based on this, Google, or any other search engine, can check to see if visitors are satisfied by the results that are displayed after searches. The metrics also indicate the users’ preference, age, location, sex, as well as other demographic factors. Any problems that site visitors encounter are also picked up, as well as their level of interaction with the brand or the products that they wish to buy.
As such, product ranks on Amazon are directly influenced by where the buyer/customer is located. Results will be displayed based on the location of the user and not necessarily the address indicated on the customer’s delivery information or where the product is located.
How to Optimize Your Amazon Listing to Boost Your Rank
While the inner workings of Amazon’s software remain hidden, there are some things you can do to give your listings the best chance to rise to the top of the search results. These tips will also work on other e-commerce platforms as well.
Do a History Check of Your Past Rankings
Revisiting previous rankings will help you know how your product has ranked in the past. Use this information to help you make better decisions in the future. Once you know how your product has ranked before, you can use the data to help you know what course to take afterward. If your products rank on the number one position, then you are on the right track. However, if your product ranks low, it is time to revisit your strategy. Press releases are highly recommended
Press releases use a unique methodology, such as the use of keywords that optimize the traffic to your site. These keywords will help you rank high as the search results are directly linked to the keyword use on your site or the product page on Amazon. You will notice that soon after issuing a press release, the traffic to your site or the number of sales will rise exponentially, and as a result, your total revenue will go up.
There are press release distribution services available to help you formulate and broadcast press releases for the best results. Good press release distribution services, such as prReach, will help you re-launch your products on Amazon. The company employs unique strategies that will quickly shoot up your ranks to the top level. Buyers can find your products easily from the search engine, and as such, sales will increase. Your product ranks should remain steady if you launch the product a second time.
Check You Inventory Levels
Product rankings are directly influenced by the availability of stock. If your inventories are low, your product will rank low. Product rankings dependent on the location of the customer are influenced by two main factors that you should take note of. One is the inventory, which we have mentioned, and the other is the speed of delivery.
Shipping speeds are the average time the product takes before it reaches the customer after the order is placed. Faster shipping times translate to higher product ranks. Customers also prefer a product that takes only one day to deliver to a similar product that takes five days to deliver. You can take advantage of these factors by ensuring that your inventory is always high to avoid the fluctuations in sales due to the product rankings. Include the average delivery time in your product description or the product name.
Boost Your Sales in the Best Ranking Areas.
Boosting your sales in regions where your products rank high according to the geotracker data is a viable strategy that allows you to spend less of your budget in areas where your product ranks number two or lower. You can allocate a small percentage of your budget and capitalize on the areas/locations where the brand ranks number one.
The Bottom Line
Google BERT is an algorithm update that processes every word in the search query for improved results. PrReach uses long-tail keywords that work together with the Google BERT algorithm to help your product rank higher. This will benefit the pages that have the best long-tail keywords that are relevant to the visitors’ search query.
PrReach takes this step further by including the details and the attributes about the product that customers are interested in. Some of these attributes include the color, the size, the make and who the product is for, for example, “10-year-old girls’ gift ideas.” Google BERT and the press releases will capture these details, however insignificant they may seem. The content marketing services from prReach will not only use these but will also help you create product descriptions as well as content that no other sites or brand pages have used before.
The keyword researches done will help you know and understand what the customer is looking for, and once this foundation is laid, better product descriptions with long-tail keyword queries are possible. Visit https://prreach.com/ today to find out how we can help you boost your e-commerce sales.