In the article below, we discuss the benefits of SEO-friendly content marketing for any business, both online and offshore. Content is essential; its perks in business cannot be ignored. For starters, you will need to identify a workable strategy specifically for your industry, how to create relevant content, and ultimately, how to promote it.
So, where do you start? Getting the right content is the first step. There are tons of places you can peek into for content ideas. Ensure that it is relevant for your target audience. The topics should also be popular, depending on your niche. Ask yourself these questions.
- How practical and useful is this blog for my audience?
- Does it benefit them in any way?
- Does it promote my business?
Once you have answered the above, you’re ready to put together content ideas.
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Sourcing Ideas for Digital Content
Ideas for commercial content exist everywhere, and with the internet, finding them is as easy as a simple Google search. Let’s quickly look at good sources for content ideas.
Podcasts are popular channels where people share information regularly. There are tons of podcasts available online. Simply search your category or niche of interest and read through the descriptions to find the one that best suits you. The descriptions make everything easy and much faster, as you don’t have to listen to each podcast.
Amazon sells all kinds of books. On the search bar, enter the keyword or phrases of choice and settle for the most popular book(s). Check out the reviews for each book and see what the buyers are saying. You may want to look at the content first and then head over to the review section. This section is a gold mine of information detailing what readers liked, what they didn’t, and what important information is missing.
Facebook interactions can help kickstart your content marketing project. Join groups in your category where curious users post questions and queries often. Here, you can engage with them and know what they want in real-time. As a result, you will generate content that readily solves existing problems.
After this, the next step will be to put together the content based on the ideas that you collected from the above sources or any other relevant platforms. Once you have written and edited the blog, it’s time to post it. Remember, posting blogs every day is not necessary. You can post once a week or twice at most.
The final stage entails content promotion. What this means is that it is not enough to have good content if nobody is viewing it. Therefore, you must make sure you reach as many people as possible through e-mail marketing, social media, various marketing tools, and software, such as repost and resharing, as often as possible.
Repurposing and Optimization for SEO
Once you have sent out your first blog or article, check how the post performs and how it boosted sales and revenue. Numbers don’t lie. Use this information to make decisions on the next steps. You can repurpose the content and use it for the next blog post by editing it and adding a few areas that you may have left out. The advantage? You can do this by yourself. Secondly, you make more money from a single post by continually repurposing it as long as you wish.
SEO and keywords help you rank on the first page of Google. Keywords are popular phrases or words that people use when searching for a product or a service. Include them in the title and body of the post to improve your ranking on search engines such as Google.
Advantages of Content Marketing for Brands
Content is king. As a business owner or startup entrepreneur, you have heard this phrase over 100 times, probably, and we agree with it. SEO-friendly content writing is what ensures your products fly off the shelves in your absence. This is the primary reason for content marketing. However, there are other benefits such as lead generation as well as creating client-customer relationships.
Today, multiple channels are available through which sellers can reach target populations. Ultimately, all these avenues lead to one or all of the following perks:
Increased Brand Awareness
If you are starting up or you are on a tight budget, use content to improve your product/service awareness at no cost. People will buy a product they have some information about. Thus, adding content to your marketing campaign is a plus. Advertising is costly and may only be possible for a limited time.
Letting your customers know what you are offering, its benefits, uses, and so much more is one of the benefits of generating relevant content. A customer is more likely to purchase an item that he or she has read about.
Enhanced Client-Customer Relationships
Social media has become one of the main channels through which you can foster client-customer relationships. However, you can add a twist to it by offering more. A blog post or two a week keeps things going. It is easy for these people to buy items from you in future or new product lines as you have already established your credibility and trustworthiness as a business owner.
Increased Audience Reach
Ranking high on Google’s first page increases your visibility to bigger audiences. By applying the right SEO techniques and keywords, you will achieve this easily. It also translates into more sales and profits for your business.
It is safe to say that content does not expire and will stay around for quite a long time. Ensure that the content you produce is relevant ten years from now.
Marketing Tips You Can Adopt for 2020 and Beyond
The future is now, as they like to say, and it is true in marketing as well. Here are a few tips you can use to bump up your marketing game for 2020 and onward.
Embrace Video Marketing
Video marketing has skyrocketed in recent years. In addition to content, we advise our readers to embrace videos as an alternative marketing tool. Focus on YouTube, which is one of the biggest video platforms globally. Ensure that the titles and the keywords are optimized every time for better ranking on the search engine. Use a script anytime you get in front of the camera. It makes things more manageable, and you don’t have to worry about what to say next or how to explain a specific issue.
Back to E-mail
This avenue might be considered a bit old, but it always works primarily if you are promoting your new content. If you have a website, add the blog to your homepage to help you reach more people and boost conversion rates. Send out the new content to your mailing list. You can have a standard newsletter template that you can work with anytime you send out content to the recipients. Remember to keep it simple and precise.
Publish Unique Content
Note that this is different from the content discussed in previous sections. Besides, regular blog posts, add a twist by including “Be the Source” posts. These are incredible sources of information about the latest data about something. Think of exciting topics that are relatively new or trending topics. The posts increase traffic to your site as nobody else is talking about them or has written any information about the subject. People are hungry for details, statistics, findings, and facts about specific topics. Make sure that the data is valid. You can also use services such as press releases to promote it. Be the source.
LinkedIn Does Work
You can do loads of stuff on LinkedIn. For example, you can use LinkedIn posts to boost your blogs. Additionally, you can post blogs as LinkedIn articles to your followers and other users on the platform. Finally, optimize your LinkedIn profile to match with your products or services. If you are an SEO expert, let this reflect on your profile name.
Grabbing the latest trends on Google helps you stay ahead of your competition. Use Google Trends to check how a Keyword is performing and make the decision from here. Other platforms are available to help you pick up on these emerging topics way before anyone else does. Create compelling content on these topics and forget to optimize the titles as well.
Content creation and marketing is a viable strategy for startups and existing businesses. The detailed guide above sheds light on how business owners can adopt it and use it as a sales and revenue generation tool that is affordable. It also has long-term benefits for the business. For anyone looking to set up a business or has an existing business, we highly recommend content marketing.
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