We all know blogging is an essential part of your digital marketing arsenal and why neglecting it might cause you to lose traction against your competitors. Out of the numerous strategies to earn your audience’s loyalty, blogging has become a profound way to position your brand as a trustworthy source. How to write a blog post is different from how to monetize it.
You might have great ideas to share in your blog posts that the rest of the internet needs to know — you might have the best breakthrough research or the most controversial news that will shake the media to its core. But what good does it do if no one from your target audience is online to read your blog when you post it?
So, it would give your business a tremendous boost to know when your blog post should be up. Doing a little research about your target audience could help. Where are they from? What are their common interests? What time are they most active online? What makes a read-worthy piece for them? If you are starting clueless, then read on.
In the world of marketing, the lifeblood of your business is content. According to data compiled by Hubspot, 47% of your customers will quickly scan three to five pieces of content (including your blog posts) before they engage with your sales team. If they find your content interesting and credible, they will start to believe that you can help them solve their problems,
Specifically, blog posts increase the trust factor between your business and your potential buyers. According to Content Marketing Institute & MarketingProf, 79% of the top-of-the-line internet marketers rank blog posts as the most effective marketing tactic to get more qualified leads into your pipeline. This topples email marketing and even video marketing. So, if you are thinking about skipping it as a part of your marketing scheme, you risk your business falling into absolute obscurity.
While blogs help you disseminate information and educate your audience, they also serve to attract new customers by answering their questions and giving them insights. Industry research shows that marketers who prioritize blogging enjoy 13 times more positive return on investment (ROI) than those who don’t.
It’s a fact that blogging more often will help you gain rank in the search-engine-results page (SERP) and earn more organic traffic to your website as a result. It’s also true that it can be difficult for smaller businesses without a dedicated content team to post daily. However, even if you can only manage one post per day, blogging is still the best way to get free traffic.
So, how often should you blog and when is the best time to post it?
When to Post Your Blog Content
Ever wondered how blogging can impact the decision-making process of your audience?
Imagine helping them figure things out or understand how to properly use a certain product. Or maybe, imagine giving them solutions that makes everything easier for them. Blogging is a constructive way of reaching decision-makers.
Ultimately, blogging helps you make it past the gatekeepers. Don’t believe us? Here’s a pretty rad fact courtesy of the Content Marketing Institute: About 80% of business decision-makers would rather get information about your company from blog articles as compared to advertisements. This is exactly the same reason why people don’t trust ads these days — they trust your content.
Considering that customer’s journey starts before they even reach out to your business, blog posts act as a crucial part of your funnel at the first touchpoint — before you even start a conversation with your potential buyers.
Of course, creating curated content for your target audience does nothing if no one reads it. Publishing your blog posts at times when nobody is online from your target demographic will not create any forward momentum in your traffic.
Blog articles have a long lifespan in any of the social channels that you publish them. People still randomly stumble on your blog posts, even if they are years and years older than your most recent release. That’s something rare, considering that social media posts only resurface if a certain topic seems relevant.
Hubspot’s 2018 data showed that websites that publish about 16 or more articles a month generated 3.5 times more traffic than those publishing four or fewer blog posts per month.
So, if you’re highly energized to churn out content, publish as frequently as you can, even every day. But, as with sending out email blasts to your subscribers or publishing something on your socials — timing is everything.
Publish your blog posts during peak times of the day, and you will receive more traffic and get more engagement — such as comments and sharing. However, you might also face tougher competition from larger brands.
If you publish during the night, you’ll have fewer competitors but less attention from your target audience, which translates to less traffic for your blog post.
This only means one thing: there’s no magical hour to publish your content. The only way to know the best time to post on Facebook or your blog is to experiment by posting at different times and checking the results. However, in general, research suggests the best times to post are as follows:
For traffic: Monday at around 11 a.m., during the lull before lunch when people are looking at their phones.
For engagement: Saturday morning works best when people are recovering from a Friday night out and searching for something interesting to read.
For quality links: Publish on Monday and Thursday in the early morning.
While these suggestions might hold true for some brands that did the math, keep in mind that results will always vary. The only way to know what will work for you is to do some testing.
There is no such thing as “too much testing” for finding the hour when your blog posts do best. Remember, Google changes its algorithm about 500-600 times a year, and sticking to one method will diminish your relevance.
And because almost everybody is on social media, with Facebook topping all of these social media channels — you might want to link your blog posts to your Facebook posts to maximize engagement.
Draw in all the attention to your blog posts effortlessly by just crafting a separate post for your Facebook page. Given that an average Facebook user searches and scrolls through his feed about eight times a day, the Facebook algorithm will boost your post up if you are rhyming with your target demographics.
In recent research commissioned and published by Sprout Social regarding the best time to post on Facebook, we’re sharing some of their insights to help you understand when you should put your content up.
Here are some of their brutally honest findings:
- Post onto your Facebook page on Wednesdays, around 11 a.m. to 1 p.m. It’s everybody’s free time, and they’re just hanging out on their lunch break.
- Best timeframe to post on weekdays is from 9 a.m. to 3 p.m.
- Contrary to popular belief that weekends give you free time, don’t risk posting on a Sunday.
Analyze your traffic, know your audience and observe them continually. The numbers don’t lie.
How Frequently Should You Publish a Blog Post?
Frequent blogging helps you drive quality, free inbound traffic to your website and improves your search engine optimization (SEO) health and SERP. Companies that blog get 97% more inbound links than companies who skip the cumbersome content creation process. Inbound links are essential to determine your content’s SEO success.
Blogging regularly also gives you opportunities to reach out and find quality leads. Companies with blogs generate 67% more leads per month than those without them, according to research by Hubspot. That’s a lot of possible revenue if you’re quick enough to take care of these leads and give them an outstanding customer experience.
Drilling down further, research indicates that businesses that blog about 21 to 54 posts a month can increase their website traffic by up to an astonishing 30%. This clearly shows the more frequently you blog, the better your chances to benefit from it.
But, like timing your blog posts, there is no ideal blogging frequency.
The number of blogs you post can be affected by many factors. Think of it as supply and demand theory. What do your customers want to know? What are they searching for? What are they curious about?
When you answer these questions, you can create content that matches their search intent. You create content that has a purpose for them.
From there, you need to test out different posting frequencies to determine which one gains you the most success. And, as with everything else, you always have to stay on top of trends because of how frequently Google changes its algorithm.
Getting the Most out of Your Content
We know how hard it is to figure out the best time to post on Facebook or come up with a definite strategy of how to write a blog post.
If you are struggling, just know that you are not alone — 60% of businesses have a hard time with content strategy.
Give your website a boost. Reach out to us and get professional press releases done with compounding blog posts.