The press release is back, and it’s proving to be the device entrepreneurs all over the world are reaching for first in their marketing toolbox.
Yeah, we know—when you think “press release”, you probably visualize an outdated, slightly boring or snail mail way of broadcasting not-so-newsworthy news. Heck, maybe you even heard your grandfather talking about them back in the day. And, we get it: Press releases have been used in the media for over a century, and to most of us in this social media mad world, this form of marketing a message doesn’t typically come to mind first.
Perhaps we are a little biased, but the press release is making a comeback, and at a very rapid pace. The available press release distribution options have skyrocketed in just the last few years, with modern streamlining, social media viral content, and increasingly accessible online capabilities. Now, more than ever, millions (yes, millions!) of people can read your news with one click. Imagine your press release being seen by hundreds of millions of people, including media giants, journalists, publishers and influencers with incredible followings.
Yes, the press release has still got it.
Entrepreneurs everywhere are using this oldie but goodie to accelerate their marketing game and increase their online brand presence. And the best part? Using services like prREACH means that businesses don’t even need to write their own press releases or be responsible for distributing them to potentially millions.
6 Reasons Why Press Releases Are Good for Your Brand
1) Instant, Rapid-Speed Visibility
Using press releases allows businesses to gain incredible popularity, almost instantly. This can be even more augmented by using a press release service, which allows news from brands and businesses get picked up by several well-known news websites, journalists, and publishers. The potential for a press release to reach over 100 million people is not uncommon, if done correctly, and a service can help entrepreneurs achieve this incredible visibility almost instantaneously. The appropriate use of most commonly searched keywords and search engine optimization when creating a press release helps people find your news in search engines, and fast.
2) Accelerate Your Sales
Press release distribution is so powerful, it can transform a brand’s sales success overnight. If you’re launching a new product or just want more exposure of a service you provide, press releases help spread the awareness you need to get people to buy your product. The information in a press release allows potential consumers to make better purchasing decisions, and also creates anticipation for the service or product to launch. This can help skyrocket your sales, especially if you are a smaller or new business and need to acquire a customer base from scratch. Growing and expanding using press releases can be incredibly easy, especially when used as a marketing tool that sends offers out to potential customers or clients. Watch your business profit with press releases.
3) Get Trustworthy Sources Talking About You
Influencer marketing has taken off in recent years, and it has become a staple in successful business growth strategies. If your press release is getting sent to syndication that is renowned, trustworthy and has claimed authority in its niche, potential customers will take your business seriously. This means getting excellent street credit when it comes to building your brand or business—when a customer searches your company on Google, for example, it reflects extremely well if a press release or an article pops up from a reliable source speaking highly about you. A well optimized press release that is accessible to the public and hangs around for a longer duration also helps to cement your business’s footprint in its niche.
4) Backlinks Are a Handy Tool
Every press release contains links that take its audience back to any website you want to promote. This helps to increase direct, organic traffic to your website, resulting in better search engine optimization and increasing its popularity. Ranking higher in searches and being that more visible by using backlinks in your press release is definitely something you don’t want to lose out on.
5) Be the Traffic Controller
Speaking of traffic, here’s another point: Press releases allow you to better control where your traffic comes from. This helps you to up your ranking and, perhaps even more importantly, acquire potential customers who are actually interested in your business. Who wants some schmo Joe accidentally clicking on a link or being taken to a site with content he has no genuine interest in? With press releases, you state where you want the links to lead the audience to and completely avoid this.
6) Dollars Well-Spent
How much do you spend on Facebook Ads per month? Yes, they can be very effective, but how cost-effective are they for you? Press releases distributed through a service are extremely effective, as we have outlined already, but also incredibly cost-effective. In fact, content marketing like press releases costs 62% less than traditional marketing and generates about three times as many leads per dollar spent! Services have the ability and connections to send your news out to established, reputable and huge media giants all over the world with one click. Being linked to so many awesome sources of news can’t hurt at all, and you are almost guaranteed that it will be read by a large audience—without having to pay per eyeball that lands on it.
Press releases are an affordable and effective way to build and grow your business and brand. Revolutionize your marketing strategy and increase profits today using this traditional and now modernized tool—the timeless press release is here to stay. And if you’re looking for the right platform to send out your press release, you needn’t look further than prREACH, the world’s first press release distribution company that uses the power of video to amplify your press releases, helping your business grow faster.
Check us out today at https://prreach.com.