Chrome Extension Helps Identify Faulty Reviews on Amazon Products

A Google Chrome extension named Fakespot is now being used by Amazon customers to detect fraudulent product reviews. The said extension rates Frux Home and Yard’s Cheese Board with Knife Set with grade A, which means the percentage of authentic reviews is fairly high. Continue reading →

LAS VEGAS, NV, Aug 22, 2019 /prREACH/ -- Fakespot, an impartial Google Chrome extension, is now being used by more than 100,000 Amazon users for spotting fake product reviews. It is available for download on the Chrome Web Store and can be used to spot fake feedback not only on Amazon, but also on Walmart, Sephora, Best Buy, and Steam.

How it works

According to a 2018 survey, 50% of 18-34-year-olds read online reviews before making a purchase. However, due to extensive efforts to manipulate reviews, consumers are now more cautious and distinguish the real reviews from fake ones. This is what Fakespot developed their chrome extension for.

In an attempt to prevent hijacking of consumer reviews, Fakespot has been developed in 2016. Using natural language processing and artificial intelligence, the program automatically identifies and extracts fake and dubious reviews on products on online stores, especially Amazon. To help consumers, it uses a grading system, which displays A, B, C, D, E, or F (highest to lowest), depending on the number of detected unreliable reviews.

Frux Home and Yard’s Cheese Board with Knife Set has been graded A, which means the percentage of quality reviews is high.

“Our business swears by authenticity and reliability, that’s why we do not participate in gathering fake reviews in any way. We want our customers to feel that when they buy from Frux Home and Yard, they are buying high-quality and durable products that will last for a very long time,” says Mike MacDonald, the Media Representative of Frux Home and Yard.

To learn more about Frux Home and Yard and their extensive line of kitchen and home improvement products, buyers can check out their Amazon storefront or their website at FruxHomeandYard.com.