California based hair serum brand, Perfect Hair Focus, has recently released new information regarding the market trends for the hair serum industry in 2019.
According to Allen Farrar, the spokesperson for Perfect Hair Focus, “Hair serums are usually water-based, which makes them light and non-greasy, with better penetration capability. Nowadays, hair serums are also available in solid forms such as creams, spray, and mousse. With the increasing demand for value-added products, we are now focusing on developing products with added benefits such as a serum-in-cream product, which helps repair damaged hair.”
A rising trend that has been predicted to blow up in 2019 is the adaptation of the properties of hair serums being incorporated into styling products like creams, pre-ironing products, mousse, and sprays. Another trend in the market is the rising demand for polishing hair serums. These serums help in hair styling and repel humidity for glossy hair, thus creating a new category of hair serum for women.
Most hair serums are targeted towards the hair ends, but there is now an increase in the launch of hair serums that target the scalp as well. This is due to the rising scalp issues and hair issues among both men and women, which is why scalp serums mainly focus on the roughness of the scalp skin, dandruff, and itchiness. These products can also be used to control oiliness and odor formation on the scalp. Scalp serums are also popular among the aging population, as they can be used on the scalp that lacks resilience and moisture, owing to advancing age.
The perceptions regarding the use of cosmetic products have changed among male consumers. The increasing consciousness of male consumers about beauty and grooming is driving the hair serum market globally. Male celebrity endorsement is one effective approach that is extensively used by manufacturers to entice more male consumers.
Perfect Hair Focus has created a brand new line of natural hair products that are made using natural ingredients. Sulfate and paraben free, learn more about their products by visiting their official website at https://perfecthair.club.