Norm Farrar Talks Inventory & Scaling with Chelsea Cohen on “Lunch With Norm”


Norman Farrar recently hosted inventory management expert Chelsea Cohen on his Facebook Live show “Lunch With Norm,” where the two discussed inventory management and scaling. Continue reading


Aug 03, 2020 /prREACH/ -- Serial entrepreneur and well-respected e-commerce and Amazon business advisor, Norman Farrar, is pleased to have had the opportunity to share the knowledge of inventory management expert, Chelsea Cohen with listeners of his Facebook Live show, "Lunch With Norm." Covering a range of topics of interest to online sellers, Farrar streams his live show every Thursday at noon EST.

To listen to the full episode, visit

The live show focused on inventory management and what it has to do with scaling. Farrar and Cohen also talked about a mindset shift regarding inventory management and the difference between inventory reacting and true inventory planning.

Cohen, an Amazon seller, speaker and copyright expert, discussed her own inventory management experiences. Faced with limited options when dealing with inventory management problems, Cohen teamed up with Dan Fernandez of to build Cohen says, "After two years testing inventory software and crowd-sourcing the best spreadsheets and systems from top seven-and-eight-figure sellers, SoStocked's forecasting algorithm evolved into something unique on the market: the first fully customizable, fully understandable inventory management software for Amazon sellers."

Cohen is also well-known for her unique perspective on Amazon listing copy on, seeing some of her students and clients achieve increases of over 20% conversions using her techniques. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout and the Amazing Summit stage.

Farrar and Cohen also discuss information about launching a second product, increasing IPI and how having proper inventory management can help increase sales.

With more than 30 years' experience in the business world, working with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox, as well as his own ventures including prREACH, AMZ Club and HONU Worldwide, Farrar is turning his experiences and expertise into teaching tools for entrepreneurs, to help optimize operations and unlock their business potential.

For those interested in learning more from Norman Farrar AKA The Beard Guy and his special guest speakers, please visit the official Facebook Live page at

About Chelsea Cohen

Chelsea Cohen is an Amazon seller, copywriting expert, speaker and consultant. Her regular clients include seven-and-eight-figure sellers. Sales and conversion rate improvements have been upwards of 2x, 6x and even 8x by applying her unique strategies and techniques. | [email protected] | |


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Norman Farrar


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Norman Farrar is a serial entrepreneur who provides online marketing and managed e-commerce solutions for brands. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.
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