Pinterest makes for simple marketing for service-based businesses. Pinterest generates revenue indirectly by driving traffic to an owner’s site, where the true conversion can happen.
Oct 01, 2014 /prREACH/ -- Stefanie Blue, founder and Lead Visual Strategist of TRUE BLUE Vision, will be hosting a 4-part Pinterest Boot Camp webinar, with co-host, Liz Goodgold, CEO of Red Fire Branding. Stefanie has been teaching Pinterest workshops, while growing her own following on Pinterest from 2,000 to over 16,000 in the last year and a half. She is a photographer, as well, and understands that strong visuals equal stronger profits. Stefanie and Liz invite participants to join in and learn how they can navigate Pinterest, an under-utilized social media marketing tool, to help grow their small businesses!
Tune in as Stefanie will share how to 'Pin Your Way to Profit in 4 Easy Steps: People, Product, Profit, and Progress'.
The first step in marketing with Pinterest is to have a following (People) to market to. In this webinar, discover how to: optimize a personal profile, business page, and pins to get discovered and followed; keep a brand consistent with a business and values; increase and interact with prospective and existing clients.
In part two, the focus will be on the product, or service. Service-based businesses, such as coaches, authors, speakers, and counselors may not have much in the way of products, but often have a lot of content. This is ideal to integrate with Pinterest in order to drive traffic to the website. For professionals with books, CD's, and other small products, the sale happens as the client develops trust with the business brand. Stefanie will feature several methods of creating engaging pins to get clients and prospective clients interested in and excited about a product or service.
Part 3 will center around Profit - something that small business owners will want to pay close attention to! Discover Pinterest analytics, see what is working, and not, access the ROI, learn ways to tweak the marketing message, and delve into Stefanie's Pinterest Integration Plan.
The 4-part Pinterest Boot Camp will wrap up with a look at Progress, sharing early success stories, developing a plan for continued growth, and continue Pinning with a Purpose!
All webinars will be recorded for those unable to listen live. Pinterest Boot Camp dates are November 5th and 12th, and December 5th and 12th. The complete course is only $97. Registration details can be found at: www.redfirebranding.com/pinterest