ThirdLove’s Co-Founder Heidi Zak on SX Style Panel at South by Southwest

ThirdLove, a mobile-based intimate apparel retailer, will be represented by Co-Founder Heidi Zak at the SX Style conference. As part of the “Disruptive Mobile Technologies in Fashion Commerce” session. Continue reading →

Mar 13, 2015 /prREACH/ -- ThirdLove, a mobile-based intimate apparel retailer, will be represented by Co-Founder Heidi Zak at the SX Style conference. As part of the “Disruptive Mobile Technologies in Fashion Commerce” session Zak will discuss how mobile technology has opened up the e-commerce space for intimate apparel.

The panel will be held at downtown Austin’s JW Marriot on E 2nd St. on Tuesday, March 17th from 9:30 to 10:30 AM and is open to all Platinum, Gold and Interactive registrants.

Heidi Zak’s company, ThirdLove.com, has developed a unique, proprietary mobile platform to facilitate its e-commerce strategy. Consumers use ThirdLove’s patented mobile sizing technology to find their correct bra size and purchase perfect-fitting lingerie from the privacy of their own home. This alleviates the anxiety of bra shopping while reducing fit-based returns - a growing problem in online retail. ThirdLove’s overall goal is to empower female consumers through convenience, privacy, and choice.

Zak says, “The SX Style discussion will focus on the intersection of emerging trends in mobile technology and the consumer,” adding, “It’s about how companies create better experiences for customers using mobile technology and what we’re going to see in next-generation mobile platforms.”

About ThirdLove:

ThirdLove is a chic and innovative brand that designs perfect-fitting lingerie at an affordable price. In addition to offering signature ½ sizes to provide the best fit, ThirdLove has also developed a mobile sizing tool that empowers a woman to measure herself from home. Crafted from the highest quality fabrics and sold directly to consumers, ThirdLove’s lingerie delivers on the brand’s mission to provide every woman with a beautiful bra at a price she’ll love. For more information, visit www.thirdlove.com.

About SXSW:

The South by Southwest (SXSW) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.