Writing a press release is a cost-effective tool you should use in your marketing strategies. Here’s how PRs benefit your brand in a variety of ways.

Press releases have seen many changes over the past few years, evolving from traditional written news, to most recently video press releases and distribution of the news itself over social media. Here’s best practices to use when writing a press release to ensure the media and public know about your latest news.

A press release is the cornerstone of your marketing strategy. Here’s 5 easy steps to writing a proper press release that will get your news noticed.

First impressions matter! A kick ass headline will attract journalists and customers to YOUR press release, where they will then click to YOUR website. It’s the first thing people see in big, bold letters…so if it sucks, they won’t click…

Keyword research is the difference between a high quality press release and a poorly written one.

The press release is back, and it’s proving to be the device entrepreneurs all over the world are reaching for first in their marketing toolbox. Yeah, we know—when you think “press release”, you probably visualize an outdated, slightly boring or…