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An Amazon editorial recommendations service is the latest offering from the well-respected media and public relations company, prREACH. The company’s publishing partners write top-notch content for high-quality products to help Amazon sellers boost visibility and sales. Continue reading
prREACH
Vaughan, ON, Mar 18, 2021 /prREACH/ -- Leading full-service media agency, prREACH is excited to be offering its new Amazon editorial recommendations service aimed at helping online sellers boost product visibility and sales. Amazon editorial recommendations is a service that helps sellers be a part of Amazon’s Onsite Associates Program, which brings product-related content from third-parties onto Amazon to help customers research and discover products they might be interested in.
Find more information about the Amazon editorial recommendations agency at https://er.prreach.com/amazon-editorial-recommendations.
Amazon editorial recommendations is a new and pertinent angle that seasoned Amazon sellers can take in their marketing strategy. A senior spokesperson for prREACH explains, “Most sellers will be familiar with an editorial section that has started appearing under all search results that features product-related articles written by independent and trusted third-party content creators such as influencers and bloggers. Through our agency, eligible sellers can bring visibility to their own listing by submitting their ASINs through us.”
This section provides a detailed snippet for each featured product, complete with each item’s photos, price and rating, and a snippet copied from the publisher’s content which introduces the article’s topic with a link back to the third-party website so users can read the full article. There are many benefits to having products featured in this section, including:
- Increased visibility, traffic, and sales
- Increased click-through and conversion rates
- Increased product listing rank
- Increased trustworthiness
- Higher brand recognition
The company has established powerful partnerships with an incredible selection of publishers eager to write about and promote high-quality products. Sellers who work with prREACH can rest assured that their products are submitted to only the most appropriate publishers suited to write with authority in the product’s niche. After the article is featured, a Realtime Analytics Dashboard tracks the article’s performance with details, such as transactions, article go-live dates and links, and an SOV (share of voice) report for when and how often the article appears for particular keywords.
For interested sellers, the product approval criteria is an easy way to gauge what products are ideal for Amazon Editorial Recommendations. The list includes:
- Four-star or higher rating
- More than 100 reviews
- ASIN rank in the top 20% of product category
- Product is not related to religion, politics, sex, or drugs
The company is keen to help build a success plan for sellers who would like to be featured on Amazon Editorial Recommendations but whose products don’t quite yet meet the criteria.
For a more in-depth look into Amazon editorial recommendations as an advertising strategy, please visit the official prREACH website.
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