Amazon Translation Service Important for Listing Optimization to Boost EU Sales

Margin Business shares the importance of utilizing an Amazon translation service to optimize product listings for increased sales in the European Union Amazon marketplace. Continue reading →

Labuan, State of Sabah, Dec 01, 2020 /prREACH/ -- The e-commerce and Amazon business professionals at Margin Business Inc. are an international team dedicated to helping online sellers boost European Union (EU) sales through listing optimization. The company discusses the importance of using a native speaker Amazon translation service to garner customer interest versus relying solely on translation tools.

Learn more at https://marginbusiness.com.

Margin Business is the industry leader in expanding audience reach and strengthening the online seller's connection to the international Amazon marketplace with its country-specific micro-optimization technique. "There are no borders when you sell online, as long as you speak to customers in their native language," explains the company's senior spokesperson.

Online selling is a tremendous market worldwide and extremely competitive. Tapping into Amazon EU can increase a brand's sales reach by tens of millions of new customers over 28 different countries. It is also the number one e-commerce site in the UK, Germany, France, Italy, Spain, the Netherlands and Sweden. As there are fewer sellers on Amazon EU than there are in the USA, brand competition is considerably lower, giving sellers a greater chance of building a profitable business in these markets.

Failing to address the language barriers when selling to customers on the European market can result in a colossal loss of sales opportunities and limit potential business growth. The company spokesperson highlights the drawbacks to relying on translation tools, "Product listings translated with automated services are often literal translations that lack the efficiency, reliability and accuracy of human translation. Although automated translation can be faster, it comes with a more significant margin of error, which can greatly affect the credibility of product listings and communications."

Optimizing listings on Amazon is a vital step to improving search visibility and increasing click-through rate (CTR) and conversion rate (CR) to generate more sales ultimately. Upgrading product pages involves keyword discovery, optimizing listing text and image content, and increasing reviews. Languages are complicated, and many aspects, such as dialect, can completely change what a phrase will translate to. Native speakers translate the meaning of sentences, not just words, and maintain the integrity of a seller's product listing information.

The company adds that it is essential for Amazon listing translation to be localized, meaning that a listing's product and content are adapted to target a specific locale or market. "We have seen a trend of many high-level US and Chinese sellers that don't even bother to translate their listings," reports the spokesperson. "This is a message to them that they are losing at least 50% if they work with only Amazon translation tools."

Margin Business Inc. has built a fantastic multi-lingual team of native speakers and business professionals with extensive Amazon knowledge who consistently help clients achieve business goals. The company offers Amazon listing optimization, Amazon account management, VIP customer service development and consulting. Services are provided by native speakers in French, German, Spanish, Italian, Dutch, Swedish and English.

To find additional information about the Amazon listing optimization services offered by Margin Business Inc., please visit the company's official website.

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