The four P’s of public relations are public relations, press releases, pitch and publicity. All these elements are essential for expanding the reach of any business. We explain how they work and how you can take advantage of them to take your brand to the next level.

The press release is back, and it’s proving to be the device entrepreneurs all over the world are reaching for first in their marketing toolbox. Yeah, we know—when you think “press release”, you probably visualize an outdated, slightly boring or…