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In anticipation of Labor Day 2014, Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten offers tips to inspire business owners and former corporate employees to bring their big ideas alive with compelling stories that capture attention and invite new business now. Continue reading
prREACH
Aug 25, 2014 /prREACH/ -- FOR IMMEDIATE RELEASE
(Bellevue, WA) -- Hardly a day goes by when someone working in corporate life wishes and hopes to escape the nine-to-five career to pursue the idea of lucrative self-employment. Today, many self-described corporate prisoners and frustrated aspiring entrepreneurs spend time wishing and hoping for their own version of The Shawshank Redemption.
They are looking for a way out to create a lifestyle they can love with an income to match. Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten has made that transition. Just over a year ago, she created the Worldwide Virtual Get Your Client Attracting Story Done Workshop and has since graduated 500 business owners from the program to attract clients, speaking gigs, media interviews, and invite quality joint venture partnerships.
"A business bio is a terrible thing to waste. Tell your best story well so you can attract the clients you can serve best and do more of the work you love to do," Juetten said. "Always remember that written and verbal first impressions can pay off -- or not. That's why it is crucial to make them count.”
Today she offers her best tips from the trenches to inspire other business owners and authors to create a workshop or a product that can pave the path to successful self-employment.
== Don’t build a better mousetrap. Rather, create a solution to a problem that is deeply felt, and get proof that your niche market wants, needs, and buys it. "Millions of business owners struggle describing what they do in a way that captures attention. We transform 'bio cringe' into 'bio pride' and watch the confidence of our clients soar in the process," Juetten said.
== Test the concept live and in a virtual format. Hold live workshops, teleclasses and webinars to gauge interest, participation, and results.
== Build buzz for the event. Use tools that enjoy widespread use – Facebook advertising, joint venture partnerships, solo emails, social media, blog posts, ezine articles, meeting announcements, and publicity.
== Fill events in creative ways to build social proof and confidence in delivering the program, product, or service. For example, gift participation to those who invest in other programs, give away VIP tickets as prizes, and encourage graduates to invite business partners and friends.
== Use the power and influence of education based marketing to create trust in the expertise behind the offering.
== Be thoughtful and strategic in creating offers and invitations that meet a need and compel clients to say YES.
== Collect participant testimonials in a systematic way. This helps build a tribe of champions who can advocate for the program and lend social proof that it pays off.
== Learn advanced strategies to build buzz once proof of concept is clear. This can include creating strategic partnerships and joint ventures.
== Keep refining the product, program or service and testing the pricing to best reflect the value. Take into consideration the feedback of engaged participants to make the program better each time.
Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten is a former publicist who created a reasonably lucrative laptop lifestyle in service to independent business owners around the world who want to get found, noticed, referred, and HIRED.
"Mine is not a 'breakthrough to seven-figures to create world domination kind of story.' It’s a small business success story about making a great life while contributing to the success of others kind of story," Juetten said.
In business since 2001, Juetten's boutique publicity agency transformed into an online business in 2009 with the debut of her self-published book, Bye-Bye Boring Bio. It started with a dare from a friend.
Today her products, services and online training programs guide clients to say bye-bye to their boring bios and get known and paid for their expertise. For 2014, the company is on track to bring in revenues in the low six figures – by working from a home office with the support of a part time virtual assistant.
Juetten successfully reinvented her business to serve a worldwide audience of business owners who are serious about making over their boring bios and turning them into client attracting magnets.
"I am very glad I took the leap to successful self-employment by creating a solution to a problem that so many people feel so deeply. Bye-Bye Boring Bio -- Hello Opportunity," Juetten said. "May others be inspired to take the leap and succeed with their own big ideas and compelling stories that opens the door to creating success on their own terms."
About Business Bio Expert and Get Known to Get Paid™ Mentor Nancy Juetten
Nancy Juetten shows business owners how to get seen, heard, celebrated, and compensated for their expert status. Thousands of coaches, healers, consultants, solopreneurs, speakers, infopreneurs, and aspiring and thriving authors around the world attract clients, speaking gigs, and media attention now as a direct result of lessons she shares to support their success. Luminaries including Alex Mandossian, Sandra Yancey, Christine Kloser, Vinca Heart and more call her “The Bio Queen” for good reason. Juetten's systems and methods deliver new clients, prestigious speaking gigs, media interviews, and joint venture partnerships with thought leaders and influence. She invites business owners worldwide to join her on September 10, 2014 for a complimentary webinar to learn the 3 bio blunders even smart entrepreneurs make that prevent their ideal clients from hiring them. Learn more and claim a gift copy of Heal Your Boring Bio to Attract Clients and Cash Now at this link.
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