Press Release Basics
What is a press release?
Where does it go?
How do I send my press release to all of these news media?
What happens when my press release is distributed through your network?
How can press releases help my business or brand?
While invented over a century ago, press releases have become a secret weapon in our world today, with the explosion of social media and online marketplaces. Unlike expensive advertisements or PPC campaigns, a press release is content marketing that gives your business the best bang for your buck. The benefits are many, and all depend on your business’s marketing goals. At prREACH, we implement specific and specialized optimization strategies within each press release we write to get you the best exposure and attention.
If you are a business (small, large, eCommerce or brick and mortar), press releases can:
- Rank your business higher in search engine results, increasing your visibility and showing up on local search results
- Convert viewers and readers into paying customers
- Increase sales using consistently distributed content
- …and much more!
If you are an Amazon seller, press releases can:
- Help you launch, rank and stick in Amazon’s A9 algorithm
- Direct an immense amount of traffic to your listing and brand
- Establish brand authority in your niche
- …and much more!
It is impossible to cover all of the benefits of press releases here, but please refer to our blog for further reading on how and why press releases can work very successfully for your business.
How many pickups can I expect my press releases to receive?
The number of pickups your press release gets always depends on how relevant, useful and interesting it is. There are many, many topics that you can base your press release on (download our 108 Reasons for Writing a Press Release Guide here!), but the trendier the topic, the better. If your press release is intelligently written in a way that touches upon a trend that journalists, bloggers and influencers would be publishing content about, then your press release will get picked up more. Current interest in a topic, a popular trend, a recent event in the news and properly formatted press releases will always get you the best exposure and attention.
This is where having our professional team write and edit your press release for you can really benefit. We do the research and know how to implement strategies in our PR writing that help make your press release (no matter what type of business you are!) relevant and interesting to the press.
How long do press releases last or remain visible for?
Can you write my press releases for me?
What if I want to write my own press releases? Can I do that?
I only want to purchase a couple of press releases here and there, whenever I need them. Do I have to subscribe to a monthly plan?
Do my unused press releases I purchased expire?
What is included in a “Video Press Release”?
As the World’s first video press release company, we pride ourselves on our video production services. A Video Press Release is a written press release with a corresponding video created for it.
If you order a “Done for You” Video Press Release, this means that we will write the press release for you and produce a corresponding video for it. You don’t have to do a thing!
If you order a “Write Your Own” Video Press Release, this means that you write the press release, and we produce a video for it. We will take your press release and cut a short video script from it in order to do this.
What happens to my video? Do I get a copy of it to keep and use?
Do you provide Agency pricing?
Using Our Services
How do I submit a press release order after I’ve purchased?
Once you purchase a press release plan and/or package for the first time, you will be sent account login details to your email. After logging in (MY ACCOUNT on prREACH.com), you’ll be taken to your Dashboard. Click on “Submit a Press Release Now”, and complete the corresponding order form for whichever type of press release service(s) you purchased.
Our order forms contain all of the information we need from you to write, film and distribute your press release, depending on the type of service you purchased.
For more information on how to navigate your Dashboard and order press releases using our forms, please see our HOW IT WORKS tutorial videos, here.
I purchased a “Done for You” press release. Can I review it prior to publication and distribution?
How soon after I submit a press release order will it be published?
What time will my press release be distributed?
Can you do urgent press release requests?
Press releases that you write yourself and submit can be published and sent for distribution within two hours of receiving it during our office hours (9AM – 5PM EST).
If you require us to write your press release for you, then we can attempt to write, publish and send for distribution the next business day.
Unfortunately, we cannot process urgent video press release requests at this time.
If you require an urgent press release, please email [email protected] with “URGENT PR REQUEST” in the subject line.
Can I schedule my press release for a specific time?
How can I find out who picked up my press release?
My press release was published yesterday. How come I don’t see my Distribution Report in my Dashboard?
Press Release Formatting
How many words can I include in my press release?
What does the word count include?
How many links can I have in my press release?
We recommend no more than three hyperlinked words/phrases per press release. This is largely for SEO-friendliness and readability purposes. Too many links in a press release can be viewed as a red flag by Google.
There is also space in your Contact Information included in your press release for your website URL and social media account links.
Can I embed videos and images in my press release?
Yes! If you have a YouTube video you’d like included in your press release, you may include it–even if you’ve ordered a Video Press Release. This means that you could potentially have two videos included (one made by us on the PR, and your YouTube video).
You can also include up to 4 images in your press release, and 1 brand/company logo image.
To include images/video, you may upload them to your order form during the submission process.
Press Release Writing
I want to write my own press releases. What am I allowed to write about?
Press releases must be newsworthy. Keep in mind that there are certain things we do not accept, such as:
- Personal opinions
- Sexually explicit content
- Blog posts
- Reprints/duplicated content
- Online Pharmaceuticals
- Payday or Short Term loans
- Stock recommendations
Please see our Editorial Guidelines for a complete list of content we do not distribute.
I’m stuck on a topic. Help!
I want to write multiple press releases in a campaign about a specific service or product. Can I use the same topic for each?
No, you cannot write about the same topic for each press release in a campaign.
Many of our clients choose to distribute multiple press releases about a specific service or product over several weeks, as part of their marketing campaigns. While the press releases can contain information about the service/product, it cannot be centered around the exact same topic from one press release to the next. We do not accept duplicate content.
For example, if you had a service you wanted to focus on in your press release campaign, you could distribute your first press release focusing on the launch of the service, the second press release about your service receiving a positive review or award, the third press release about the market trends in your niche, etc.
If you need help writing your press releases, don’t hesitate to contact us to learn more about our writing services.
Do you offer training or resources on press release writing?
How do press releases help my products rank higher on Amazon search results?
Press releases have been quietly used by hugely successful Amazon sellers for the past several years to help launch and rank products.
What many don’t know is that press releases can boost your ranking significantly by using high authority links within the press release body. This, in combination with getting the attention of Google and traffic, can help you launch and rank products on Amazon consistently. Not only can you link your listings to your press releases, but you can also link targeted keywords to your official website, brand social media accounts, YouTube videos, and other external sites you wish to direct readers to. We all know that Amazon favours traffic!
The best part? With consistent distribution of press releases, your listing achieves a much greater chance of sticking near the top of Amazon search results pages for a longer period of time. This is in large part due to increased and consistent traffic your press releases direct to your listing. It is for this reason why we recommend press release campaigns involving multiple PRs for product launches and re-launches, as they are highly effective and much more cost-effective than usual PPC ad strategies.