Marketers Need to Address Smartphones and Tablets Separately

Blue Rocket, a leading custom mobile application design and development firm, announced today that marketers need to address smartphones and tablets separately. Continue reading →

Apr 29, 2014 /prREACH/ -- Blue Rocket, a leading custom mobile application design and development firm, announced today that marketers need to address smartphones and tablets separately. With more than 1 million apps available in the iTunes store and more than 1 billion smartphones in users hands every day, and sales of tablets increasing to over 300 million, Blue Rocket maintains that smart phones and tablets offer very different user experiences and marketers must evaluate the form factor of each solution based on business needs.

Blue Rocket states that the tablet is able to offer a more enhanced user experience and therefore marketers can encourage deeper engagement with their brand and content. Tablets are the right solution for brands that wish to present content like a catalog, a shopping experience, an article, or video. Sheet Music Direct, an app developed by Blue Rocket is a good example of an app made specifically for the tablet user.

Smartphone users, on the other hand, typically access their content on the go so Blue Rocket recommends that brands provide these users quick-links to vital information like phone numbers and addresses. For example, if the goal is to allow customers to order a meal in advance from their favorite restaurant, like the Chipotle App, then a smartphone is the right choice for that function.

“Before deciding exactly how to design the appropriate mobile solution and whether you’re developing a mobile app for Android or iOS users, a brand needs to consider how their app can connect with their consumer on one form factor over another and what feature integration needs to be between the two form factors” says Markus Duffin, EVP of Blue Rocket.

About Blue Rocket: Blue Rocket is a San Francisco-based creator of top consumer mobile apps that engage and delight. They strive to design and build never-done- before mobile apps for their customers. Their team of functional and industry experts has partnered with established brands, startups and leading branding agencies to create custom native mobile solutions and responsive web-app experiences that produce results. Blue Rocket has created many top-rated apps on the iTunes App Store such as Chipotle, TripleSpot by AAA, Zinio Newsstand, WebMD-Pregnancy, and Sheet Music Direct by Hal Leonard.

Blue Rocket is headquartered at 233 Sansome Street, Suite 1100, San Francisco, CA and can be contacted at [email protected] or (415) 581-0500. More information about Blue Rocket’s services, expertise and recent clients can be found at www.bluerocket.us. Follow Blue Rocket on Twitter @BlueRocketInc