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Many tea lovers choose their teas based on taste, quality of ingredients, and cost. But traditionally tea companies have marketed themselves in a more conservative fashion, making it difficult for them to stand our to consumers. ModestMix has a different approach: to add some humor into the mix. Continue reading
prREACH
Jan 05, 2016 /prREACH/ -- Tea is a staple among many cultures and has been around for thousands of years. But lately it seems to be making a resurgence. Since 1990, the tea market in the United States has grown by over 500%. It’s no surprise then that tea is the 2nd most popular beverage in the world, next to water.
Many tea lovers choose their teas based on taste, quality of ingredients, and cost. But traditionally most tea companies have marketed themselves in a more conservative fashion, making it difficult for them to stand our to consumers. ModestMix has a different approach: to add some humor into the mix. Their founders have been making loose leaf tea for their friends and family for years, and decided to make a business out of doing what they love.
But they also have a crass sense of humor, so they wanted to have some fun with the branding ... therefore many of the tea names include profanity. The current ModestMix tea lineup includes 8 different teas of a variety of types: black, herbal, oolong, and rooibos. And they aren't just designed to taste good, they also have specific benefits. Everything from boosting energy, to helping with sleep, to improving concentration and focus, helping with weight loss, and even reducing the effects of a hangover.
ModestMix recently introduced a collection of four of their most popular blends called "Kick College In The Face", which they tout as being "Perfect for the college student that wants to win at life". Each tea has a specific purpose, for example, for after a hard night of partying, or to improve memory so students can do better in class.
ModestMix creates high-quality, organic tea blends that are great for bachelorette gag gifts, white elephant gifts, or for any tea lover who isn’t offended easily. Even though they aren't politically correct with their branding, they sure love making tea that tastes good and is made from the highest quality ingredients.
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