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OmegaPet® today announced that the launch of their new Dog Nail Clippers set a new record for the company with customers around the world catapulting the new product to the number one new release in Amazon’s Pet Supplies category. Continue reading
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Apr 13, 2015 /prREACH/ -- OmegaPet® today announced that the launch of their new Dog Nail Clippers set a new record for the company with customers around the world catapulting the new product to the number one new release in Amazon’s Pet Supplies category. The actual launch day marked the single biggest day ever in OmegaPet sales history. These milestones follow a record-breaking 2014, in which the newly launched pet brand achieved best-seller status for every product in it’s lineup.
The introduction of the pet nail clippers - tabbed by company execs as the “best dog nail clippers on the planet” - gave customers the ability to purchase a durable pair of nail clippers that are “safe, easy, comfortable, and reliable” according to Michelle Langford, one of a handful of customers the company allowed to demo the clippers prior to its public release. Customers can purchase a set from Amazon or OmegaPet’s website. The Amazon listing shows the new release includes a precision blade made from stainless steel, one click locking functionality, a safety guard, ergonomically designed handles, a bonus nail file, and a lifetime replacement guarantee.
“We wanted to design a nail clipper that was loved by professional dog groomers. We knew if they liked it, our customers who are everyday pet owners would love it,” says Nichole Pratt, company spokesperson. She continued: “This year is off to a tremendous start after a record-breaking month in January where we launched, what would quickly become, Amazon’s best selling tear stain remover for dogs. We're proud of the creativity, passion, and innovation our team brings to work everyday; we’re providing tangible value to the pet community which was our mission from the start.”
During the holiday season Amazon buyers helped make history with their acquisition of OmegaPet’s Oatmeal Dog Shampoo, the brand’s first foray into the dog grooming market. In response to the December launch company leaders accelerated the development of their 2015 products including dog nail clippers, a de-matting comb, and an anti-chew spray.
“We could never have dreamed of this level of success a year ago this time”, echoes Pratt. “In a couple of months we were able to create a simple, fun, and all natural product line that quickly became loved by customers around the world—we’re continuing our efforts to expand into more regions in response to the demand—it’s been amazing.” OmegaPet is currently working with Amazon’s UK division expand their customer base by the beginning of May.
“The response I’ve seen from pet owners since the introduction of OmegaPet’s pet nail clippers has been fantastic,” added Sam Stegall – an early adopter and brand evangelist. “Their customer base has grown so quickly because of great products, unusually warm customer support, and word of mouth marketing. They make an honest effort to connect with the blogger community for feedback, giveaways, and support”.
*For more detailed information on OmegaPet’s dog nail clippers, and to learn more about upcoming products, please visit their Amazon storefront or www.myomegapet.com
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