Rockman Advisory Announces A Marketing Program That Drives Social Media ROI

Rockman Advisory has recently announced a marketing plan to help businesses increase return on investment by focusing a portion of their marketing efforts on social media. They explained that consumers are now more inclined to evaluate a business based on their interactions in social media rather than using traditional marketing tactics. Continue reading →

Jun 02, 2015 /prREACH/ -- The marketing company Rockman Advisory has announced that they are helping small and medium businesses navigate social media and integrate it into their marketing plans. Company representatives explained that more businesses should be considering this strategy. They pointed out that while many businesses may believe that there is a lack of return on investment when dealing with social media platforms, the opposite is actually the reality.

Company spokesman Troy Rockman has pointed out that of the companies they service, it seems that there are a few social media tendencies. Some companies have no social media presence at all, while others may have some form of social media but lack any type of continuity.

This, he claimed, is because the marketing climate has changed over the years; businesses need to change their perceptions about how to promote themselves. He stated that "sales is no longer just 'sales' but business is about connection, conversation, and relationships." For that reason, they should be factoring in the social aspect of marketing even more these days.

Rockman pointed out that by the time a decision-maker has contacted a business, they are already well on their way to making a buying decision. They've done their research and "socialized themselves" to the idea of buying. But he was quick to add that this will only happen if a business already has a social media presence and has been there to communicate with them in the social sphere.

For that reason, any companies that aren't using social media as part of their marketing strategy could be missing out on those millions of conversations that are happening on social media every day. In line with this, Rockman Advisory has stated the following, "If they are not there, they're not participating in the conversation, which means they're missing the sales opportunities they are looking for."

Rockman added that when potential customers do their research, they don't rely exclusively on reading reviews online. They want to get to know the company, its brand voice, and attitudes and opinions. That means a consumer will check the business out on LinkedIn to see how they measure up, they'll search them out on Facebook to see how they interact, and they'll be following them on Twitter to see what valuable information is shared; if a business is not already in place, now is the time to get started.

Rockman said that getting started is relatively simple. First, a business must determine what social media accounts they already have, then determine their audience, and build buyer personas so they know exactly who they are targeting. Finally, they should learn the distinct personalities of each of the many social media channels they plan to use and make sure they are targeting the right audience.

Rockman Advisory can not only help a Small to Medium Businesses incorporate social media into their marketing plans, but adding marketing automation, or tracking, to understand its impact to the business.  Marketing automation allows for insight into how potential clients are interacting with a company.  Rockman Advisory is assisting numerous companies expand their marketing efforts by including a social media platform in their plans.