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Today William Shatner launched his first Kickstarter project to produce the new book, “Catch Me Up”. The book introduces a fresh, modern approach to teaching seniors how to leverage their lifelong skill sets to create viable businesses and become entrepreneurs. Continue reading
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Nov 20, 2014 /prREACH/ -- Today William Shatner, veteran actor and spokesman, launched his first Kickstarter project to produce the new book, “Catch Me Up”. The book introduces a fresh, modern approach to teaching seniors how to leverage their lifelong skill sets to create viable businesses and become entrepreneurs.
"I’ve been unemployed over 400 times in my life. More importantly I have had to reinvent myself 400 times to get re-hired by TV shows, movie producers, and even by Priceline.com when I was over 60 years old.”
The main theme of Catch Me Up is teaching seniors to leverage the skill set they have acquired over their lives to hire themselves.
“Seniors have a list of skills and things that they can do - in order to do that, they have to catch up to the technology of the day."
“Catch Me Up” bridges the gap between seniors and technology by featuring interviews between Shatner and people over 50 who have struggled through lay offs, lost careers, or being replaced by someone younger. “Catch Me Up” highlights how these people reinvented themselves and created businesses using the skills and lessons they have learned throughout life.
"My smart phone made me feel stupid. My grandkids had to show me how to use Facebook. I refused to even have an email account! And you know what I found out? Without this know-how, I was becoming irrelevant. And a guy like me can’t afford to be irrelevant. So I did something about it.”
“Catch Me Up” also introduces readers to catchmeup.com, a community website designed to connect like-minded readers to an environment that provides accessible support, training, business opportunities, and discuss ideas.
Shatner is using Kickstarter to produce this book and website to circumvent the traditional publishing model. This allows Shatner to create and communicate directly with backers and fans to produce a project he is very passionate about.
“I’m encouraging people in the book to use tools like Kickstarter to start their own business, so I thought why not sell this book the same way? Essentially, I’m using the book’s techniques to create and sell the book itself.”
Shatner has partnered with entrepreneur and technical advisor Matt Andrews to co-found this project and act as a liaison to the methods the latest generation of entrepreneurs are using to build businesses from scratch. His mission is to teach seniors how they can leverage their skills in the modern day.
Multiple rewards are available as incentives for backers on Kickstarter. They range from a $10 digital version of “Catch Me Up”, to a $10,000 VIP reward that includes an evening with William Shatner at his charity gala for the backer and up to 5 friends.
Kickstarter is a global crowdfunding platform based in the United States. Kickstarter has reportedly received over $1 billion in pledges from 5.7 million donors to fund 135,000 projects, which include films, music, stage shows, comics, journalism, video games, and food-related projects.
William Shatner gained worldwide fame and became a cultural icon for his portrayal of James T. Kirk in television and feature films in the science fiction franchise Star Trek. He has starred in television dramas The Practice, its spin-off Boston Legal, and can be seen as the primary spokesman for Priceline.com.
To back Catch Me Up, visit www.kickstarter.com and search “Catch Me Up – by William Shatner”.
For more information about Catch Me Up, visit www.catchmeup.com
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