Clear Ads, a noted Amazon and Google advertising management service expert, recently shared useful tips for optimizing Amazon advertisements. Interestingly, this UK-based company is the world’s first Amazon marketing agency.
23 Whitestone Way, Feb 07, 2020 /prREACH/ -- Amazon and Google advertising specialist, Clear Ads, recently discussed several techniques that can help Amazon sellers optimize their Amazon ads. Based in Croydon, London, the company is dedicated to helping businesses attract new customers and increase sales. The company's range of services includes Amazon marketing, eBay Ads, Google Ads management and more.
In today's rapidly changing business landscape, Amazon has steadily emerged as the largest e-commerce store in the world. This is why advertising on Amazon is a sensible way for all online sellers to boost their sales and drive more traffic to their products," explained Clear Ads founder, George Meressa. "Once advertisers start using Amazon PPC services, they are also likely to see returns on their organic Amazon rankings." He suggests that first-time Amazon advertisers start with small advertising steps and build up from there. For extra security, they may opt for a product that has already sold well.
To make Amazon ads stand out in this enormous marketplace, Clear Ads advises implementing the following tips:
- The campaigns should be structured with care, using ad groups that are applicable to each of the categories of products sold. To ensure that the ads maintain their relevance and effectiveness, it is important that the keywords are relevant to the products.
- Creating high-quality ad copy is of paramount importance for getting results on Amazon. The copy should highlight the benefits of the product and appeal to what matters to the target audience.
- Advertising copy must also be as specific as possible so that customers know exactly what they're buying.
- It is also important to research the competitors generating the best sales and what they are doing for optimizing their Amazon ads.
"To make the most of the Amazon advertising platform, you need to keep on top of all of the updates the company makes. The rapid growth of Amazon advertising is partly down to this commitment to continual improvement, and feedback from sellers and advertisers," Meressa added. "Once you've developed a strong strategy on Amazon, you'll be in a great position to incorporate any changes which are valid a little further down the line."
To find out more about Clear Ads and its Amazon marketing services, please visit the company's official website.