Amazing continues its tradition of releasing insightful training videos via YouTube. The latest video from the company features Boomn CEO, Colin McGuire, who discusses how Amazon sellers can benefit from influencer marketing.
Austin, TX , Sep 16, 2019 /prREACH/ -- Globally acclaimed provider of Amazon business training, Amazing, has released another high-quality training video for Amazon sellers. The new video titled, How to Get Started (And Grow) Your Amazon Business With Influencer Marketing,"features Colin McGuire, CEO of digital marketing agency, Boomn. The video was shot at Amazing's SellerCon conference earlier this year.
In the video, McGuire discusses the techniques to get started with influencer marketing and how this marketing methodology can help Amazon sellers scale and grow their brand. In his first tip, McGuire discourages beginners from investing in influencers to post for them. Instead, he suggests sending them free products in exchange for some photos. These images can be used in marketing as well as social media. However, the influencer must be tagged and mentioned whenever these photos are used.
In addition to using photos from the influencers, it is also possible to have them post for an Amazon seller. According to Colin McGuire, the best way to go about this is to have the influencers participate in some giveaway, or contest, or create some themed content. His next tip for the viewers is to ask for advertiser access to the influencer's Instagram account or Facebook page. Advertiser access will allow the marketers to use the influencer's post as an ad and drive traffic to a landing page.
"You can also start making ads on that influencer's Facebook page and Instagram account. Get the ads approved by the influencer, and then actually run ads for your product or your offer from their accounts," McGuire mentioned. "This is something that a lot of people think, for some reason, it's untouchable, that influencers won't do it. The reality is that they will do it."
Officially launched in 2015, Amazing is currently a global leader in business and entrepreneurship coaching focused on Amazon FBA. According to the company, its business education and business advice have been instrumental to the success of many Amazon sellers.
Those interested in building a successful business as an Amazon seller should access the free training series available on Amazing's YouTube channel or visit the company's website.