Clear Ads, the UK’s top Amazon DSP advertising agency, lets e-commerce sellers consolidate advertising efforts with its ad campaign management services. The Amazon DSP business management agency shares its explanations for DSP’s recent growth.
23 Whitestone Way, Nov 19, 2020 /prREACH/ -- As one of the UK's first to offer Amazon DSP business management, Clear Ads has dedicated extensive time to learning the platform to get the best return on investment for its clients. The company, which has become the UK’s top Amazon DSP advertising agency, recently discussed DSP’s ability to consolidate the advertising efforts of e-commerce sellers.
Learn more about Amazon DSP UK by visiting https://www.clearads.co.uk/amazon-dsp/.
Amazon demand-side platform (DSP) offers a truly unique, high-quality advertising product. Amazon describes its DSP as a way to programmatically reach target audiences across both Amazon-owned sites and apps, like IMDb, and leading publisher sites through direct inventory from Amazon Publisher Services and third-party exchanges. By providing advertisers with a way to buy display, video and audio ads programmatically, both on and off Amazon, DSP businesses can reach new and existing customers and improve relevance and results with a single view across formats.
George Meressa, founder and director of Clear Ads, recently discussed Amazon’s significant expansion into the mixed media landscape, where it utilizes alternative ad formats, such as video and streaming. “Retailers are fast forming a strong reliance on Amazon’s vital consumer data, yet they don’t want to be restricted only to Amazon’s audience,” Meressa explains. “Through expanding into other ad formats, and indeed other ad environments, marketers can retain access to Amazon data while reaching new demographics.”
He continues, “The move has seen Amazon expand its video ad capabilities from the Web to the platform’s Fire TV network using its DSP. The expansion to Connected TV (CTV) has enabled Amazon Ads users to purchase TV video placements programmatically. These CTV video ads have allowed marketers to bridge the gap between linear television advertising and contemporary digital media, and the shift appears to be working.”
According to the following market analysis report by Grand View Research, the global video streaming market size was valued at $42.6 billion in 2019. It is projected to grow at a compound annual growth rate of 20.4% between 2020 and 2027. This growth will result in the demand for services from an Amazon advertising agency.
Amazon’s DSP expansion into other formats can be viewed as one of the most effective ways for businesses to maintain and build brand awareness by creating a strong, loyal audience. “The expansion of ad formats from display to video to streaming stands to benefit marketers by providing access to a larger pool of relevant consumers, helping them to boost their revenue and optimize their marketing strategy through improved targeting,” Meressa says.
He continues, “The increase in ad format offerings from Amazon’s DSP could not be better timed. Itself a natural progression, similar to how media has been consumed online (text-and-image based, in-line video, streaming video), the recent addition of streaming media outlets as an advertising destination is the next logical step.”
To find additional information about consolidating advertising efforts through Clear Ads Amazon Advertising UK, please visit the official company website.