Clear Ads, an Amazon DSP agency, has recently released a new blog sharing the most powerful digital marketing tools inside Amazon DSP. Clear Ads is the first in the UK to offer Amazon ad campaign management. Continue reading
23 Whitestone Way, Jul 18, 2020 /prREACH/ -- UK-based Amazon DSP agency, Clear Ads, continues its tradition of sharing insightful content for its rapidly growing clientele. In a recently published blog post, the company has discussed the most effective marketing tools inside Amazon DSP. Dedicated to helping businesses attract new customers and increase their sales, Clear Ads delivers effective strategies to help its clients meet their business goals.
More about Clear Ads can be found at https://www.clearads.co.uk/.
At the start of the blog, Clear Ads defines Amazon DSP as Amazon's demand-side platform that encompasses the software providing advertisers access to a wide range of different ad placements. It is not limited just to Amazon ads, and advertisers can use Amazon DSP to place ads on a variety of platforms across the Web. Clear Ads mentions that there is not a single platform capable of offering the same scope as Amazon DSP.
In the latter part of the article, Clear Ads mentions that targeting is the area where Amazon DSP stands out. Targeting makes all the difference between an advertisement reaching the right audience and falling flat.
"Using Amazon DSP for your targeting is the ideal way to ensure both accuracy and depth. The platform has a real superpower in that it enables you to target based on past and current shopping behavior," the blog mentions. "There is simply no other solution that offers this richness of first-party data, and this, in turn, gives Amazon DSP a significant competitive advantage and plenty of scope for brands who are ready and willing to make the most of it."
Clear Ads informs that Amazon DSP offers six options for segmentation by audience, including remarketing, lifestyle, contextual, behavioral, advertiser audiences and audience lookalike. It also recommends using Amazon DSP Audience Builder to develop competitor audiences. This tool is particularly well-suited for retargeting strategies that seek to entice interested customers to return, as well as advertisers focused on moving beyond the standard boundaries of digital marketing.
To find out more about the activities of Clear Ads as an Amazon DSP marketing agency, please visit the company's official website.