Amazon FBA Expert Lends Advice to Amazon Sellers: Helium 10 vs. Jungle Scout


Norman Farrar suggests Helium 10 and Jungle Scout as two of the best research tools currently on the market for Amazon sellers looking to start or expand their e-commerce business. A recent Farrar blog post outlines the pros and cons of each tool. Continue reading


Fort Lauderdale, FL, Jan 21, 2022 /prREACH/ -- As a world-renowned authority on e-commerce business, Norman Farrar continues to bring industry-changing news, tips, and insight to new and seasoned online sellers. His latest contribution is a blog post focused on helping Amazon sellers make an informed decision between two of the best Amazon research tools currently on the market, Helium 10 and Jungle Scout.

Read the full article at

When choosing which software is best suited for a seller and their online business, Farrar offers a simple answer, “[It] depends on whether you are a first-time seller or are looking to scale and manage your existing Amazon business.” He offers the following list of criteria sellers need to consider when looking for a research tool that will best fit their needs:

  1. Features
  2. Accuracy
  3. User experience
  4. Training and resources
  5. Pricing
  6. Pros and cons

Both Helium 10 and Jungle Scout are web-based suites that provide a range of tools designed for entrepreneurs and businesses to find, launch, manage, and sell products online. Both programs provide data to allow sellers to make informed decisions about their businesses.

The blog post goes into great detail, outlining the ins and outs of the programs. The Helium 10 pros include a free plan option, the most comprehensive software suite, a keyword processing tool, a mobile app, an A/B split testing tool, and finally, Cerebro, Magnet and Profits have Walmart functionality. On the other hand, Jungle Scout is known for its intuitive interface, slightly better data accuracy, supplier database, cheaper price, and Freelancer Marketplace.

In a nutshell, Farrar suggests, “If you’re a beginner on a budget and want an excellent product selection tool that is simple to use and that can assist you in finding and launching your first few FBA or FBM Amazon products, then Jungle Scout is the tool for you. If you’re an advanced seller serious about scaling your Amazon business to seven figures and are looking for an all-in-one tool that you can use to build and manage a successful e-commerce business, then Helium 10 is the better choice.”

For those interested in additional information about both programs or learn more Amazon FBA tips and tricks, follow the "Lunch With Norm" podcast on Apple Podcasts or visit its official website.

About Norman Farrar

Entrepreneur and businessman Norman "The Beard Guy" Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson's, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. | | | | | | |



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