Business Development Podcast, “Lunch With Norm,” Reveals Recent Guests


Popular business development podcast “Lunch With Norm” features Francois Jaffres, Cassandra Craven, and Brenda Ruby on the upcoming week’s shows. With new episodes every Monday, Wednesday, and Friday, the show hosts experts in the online space. Continue reading


Fort Lauderdale, FL, Feb 19, 2021 /prREACH/ -- The "Lunch With Norm" team is pleased to announce yet another impressive lineup of guests on the show. Host Norman Farrar welcomes Francois Jaffres, Cassandra Craven, and Brenda Ruby. Created specifically for small business owners, this business development podcast hosts expert entrepreneurs to share their valuable advice and stories.

To find out more about the podcast, please visit

Monday's episode features Francois Jaffres, who will discuss the state of sourcing in 2021. He studied Industrial Engineering at West Virginia University and joined Noviland, Inc in 2016. He is currently the Director of Business Development at Noviland. Jaffres specializes in onboarding new users and has helped the Noviland brand grow by working in tandem with marketing and sales teams. He also is a frequent podcast guest where he shares his valuable knowledge with listeners.

Social media maven Cassandra Craven appears on Wednesday to share her thoughts on what's new for social media in 2021. For more than a decade, she has dominated organic social media with her community management skills, influencer relations, content creation, social strategy, and analytics. All of these have been instrumental in Helium 10's growth. She is currently Helium 10's Facebook group liaison and is responsible for growing its social media accounts.

Norman Farrar hosts noted brand-building expert Brenda Ruby on Friday. A graduate of Arizona State University, Ruby started her career at Deloitte. However, she soon joined a local marketing agency in search of the path she envisioned for herself. At this time, she became extremely passionate about startups and building brands. Here, she played a crucial role in initiating the "Snow" premium line of oral care products. Within four years, she made "Snow," a multi-million dollar e-commerce brand as its COO.

"As a part of the 'Lunch With Norm' team, I am delighted to have the opportunity to host these amazing people. These experts are top-level achievers in their respective fields, and I have no doubt that our listeners would learn a great deal from them," said Norman Farrar.

To find out more about the business development podcast, please join its Facebook group.

About Norman Farrar

Entrepreneur and businessman Norman "The Beard Guy" Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson's, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. | | | | | | |

About Francois Jaffres

Francois Jaffres (Pronounced ja-fray) is the Director of Business Development at Noviland, Inc. He studied Industrial Engineering at West Virginia University while working at Coca-Cola before joining the Noviland team in 2016. He splits his time between Atlanta and Pittsburgh, and when he's not guest speaking on podcasts, he's onboarding new users and working alongside marketing and sales to grow the Noviland brand. | [email protected] | | | |

About Cassandra Craven

Cassandra Craven is a social media maven. She has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social storefront. At the forefront of cutting-edge tactics and trends, she has played a pivotal part in its growth and evolution. | [email protected] | | |

About Brenda Ruby

Brenda Ruby graduated from Arizona State University debt-free in just 3 years from the business school and landed what she taught was her dream job; the biggest accountant firm in the world, Deloitte. She soon realized that was not the path she envisioned for herself and went on to work for a local marketing agency, where she found a deeper passion for helping entrepreneurs with marketing. | | | |


Contact Info

Lunch With Norm

The Beard Guy

Norman Farrar

701 N Andrews Ave

Fort Lauderdale, FL

United States


1 (888) 300-1001

[email protected]

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Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.
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