The decoration and lighting company reported expanded sales through its engagement program
Feb 13, 2016 /prREACH/ -- Announced on the company’s website, Frux Home and Yard Membership Club is seeing an expansion in its sign-up growth from new members, which is having a positive impact on the company’s sales. Visitors of Frux Home and Yard’s website are invited to join the club to qualify for 25% off on purchases, in a program that the decoration and lighting company has in place to generate higher engagement with existing and prospective customers.
“Along with social engagement policies that have been put into practice on social media, this invitation for people to join the Frux Home and Yard Club through the website is proving to be very helpful to bring customers closer, and to expand sales as well”, Mike McDonald of Frux Home and Yard, said.
Frux Home and Yard has a solid presence on social media, generating high levels of audience interaction. This is in line with the need that companies increasingly feel to be highly social and highly interactive with target audiences. In this sense, special clubs, coupons and discount opportunities are marketing tactics that companies throughout the world, large and small, frequently use to accelerate growth.
“There's incredible value to the marketing effects that this Club brings to the company”, stated Mike McDonald, “but, in actual fact, there is a genuine interest at the heart of Frux Home and Yard in connecting with people in order to give a unique and beautiful touch of light for the home and garden, so these engagement opportunities to actually connect with people, aside from the sales purposes that the company naturally has, are really beneficial to both parties.”
Frux Home and Yard is a decoration and lighting company that is known for its LED lighting and candles that offer all the comfort and smart decorative touch that traditional candles have, but with a modern flameless twist.