Norman Farrar Discusses Why Press Releases Are Important on the EndGame Podcast


EndGame Network recently featured Norm Farrar as a special guest speaker on its podcast, covering topics of interest to Amazon sellers, including the importance of press releases, white hat techniques and the new Amazon Posts. Continue reading


Jul 28, 2020 /prREACH/ -- Founders of the EndGame Network, Jaime Paros and Michael Fenech, featured Norman Farrar, serial entrepreneur and business coach, as a special guest speaker on their recent podcast. Farrar shared with listeners his advice on utilizing press releases as a launch and rank strategy for brands on Amazon.

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As one of the real rock stars in the Amazon world, turning over $1,000,000 in sales in the USA, Paros is now giving back to the Amazon community and also reinventing supply chain processes through various software ventures. Fenech has extensive business experience in tech and e-commerce across the globe, having successfully raised capital in the US and Australia, run successful e-commerce sites and partnered with some of the biggest companies in the world. Currently, he is launching a range of products under his well-respected brand.

Together, Paros and Fenech created EndGame Network for motivated Australasian Amazon entrepreneurs to connect in an open-source environment with the intention of providing a safe space for their community and bridging the gap with global networks for everyone to grow, learn and thrive from the best in the business.

In an informative podcast, EndGame Network was able to share further expert advice from Norman Farrar. With more than 30 years' experience in the e-commerce world, Farrar has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. He has a strong passion for helping entrepreneurs optimize operations and unlock their business potential.

The podcast covered topics including the importance of press releases to gain brand authority, rank higher in niche markets and increase sales velocity as well as providing pointers on white hat e-commerce marketing strategies to rank faster.

Farrar also highlighted how to use Amazon Posts, a new image-based browsing experience on Amazon where shoppers can explore brand-specific feeds or browse by product category to discover products and see what's new from brands. Amazon Posts link to detail pages and has the advantage of making each post in a feed shoppable.

For those interested in additional information about EndGame Network, please visit the official company website.


About Norman Farrar

Norman Farrar is a serial entrepreneur who provides online marketing and managed e-commerce solutions for brands. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. | |  

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The Endgame Network was created for motivated Australasian Amazon entrepreneurs to connect in an open-source environment. Jamie and Michael have created a safe space for their community and bridged the gap with their global networks for all to thrive.
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