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Shane Oglow, a leading consultant for international brands on Amazon, recently discussed his views on the possible impacts of the Coronavirus outbreak and the Trump administration’s new anti-counterfeit regulations. Continue reading
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Vaughan, ON, Feb 12, 2020 /prREACH/ -- Shane Oglow, a successful international brand consultant for the Amazon platform, recently shared his views on two current issues important to Amazon sellers. First, is the possible impact of the Coronavirus outbreak, and second, is Trump's crackdown on the sale of counterfeit goods online. At this time, it is still unclear as to what the overall impact of these two issues will entail.
Presently, the Coronavirus has been at the center of entire Chinese cities being on lock-down, with possible disruptions to worker availability, raw material flow, the potential to affect product manufacturing and hinder freight and shipping. "On one hand, and in my opinion, I feel there's a very strong chance that this is being blown completely out of proportion. Every few years the media loves to drum up panic with the latest pandemic fears. SARS, Bird Flu, Swine Flu -- from what I remember, none of them turned out to be more deadly than what we see from the common flu each year," said Oglow.
"On the other hand, whether it's overhyped or not, the Chinese government has taken some very strong actions to restrict travel. And that will have an impact. And now other governments around the world and companies like airlines are stepping into the fray in order to prevent the spread of this virus. Well, it's too early to tell the true cost. We know there will be some level of impact. I think by the end of February, we'll have a much clearer idea."
The new Trump anti-counterfeit regulations could ultimately threaten Amazon's operating cost structure and its long-term growth strategy. "The new anti-counterfeiting regulations might end up putting Amazon on the hook for policing counterfeit goods," he said. How will that affect sellers? "Probably not good or at least there are going to be some growing pains if these regulations do go through. The issue of addressing counterfeit goods is long overdue. And it's good for the marketplace."
Oglow concluded, "Will it mean that Amazon will be quick on the trigger to suspend accounts or products more so than they do now in response to counterfeit claims, legitimate or otherwise? Will there be extra enforcement costs to shuffle onto sellers? Or maybe, just maybe, there will finally be some forward movement dealing with the fraudulent products from predominantly Chinese-based sellers."
Oglow is also one of the featured speakers presenting at the Amazon Sellers Conference in Prague from March 12-13, 2020, where these current issues are sure to be hot topics.
For more insights from Shane Oglow and other Amazon experts, look for information on the European Seller Conference 2020 official website.
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