Social Media Influencer Vs. Content Creators Explained by Expert Business Strategist


Amazon FBA and e-commerce podcast host Norman Farrar recently explained the difference between the social media influencer and content creators in a blog post on his “Lunch With Norm” website. Utilizing social media marketing is a must for greater customer reach.

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Fort Lauderdale, FL, Jun 21, 2021 /prREACH/ -- E-commerce marketing expert and business strategist Norman Farrar continues his influential blog post series to explain the differences between the social media influencer and content creators. Farrar’s blog posts are currently featured on his popular Amazon FBA and e-commerce podcast website.

To read the full social media marketing blog post, visit

With an incredible number of customers worldwide using social media daily, utilizing the medium as a marketing tool is a must for businesses. Social media allows for immediate interaction and customer feedback and is a convenient avenue for brands to respond to customers right away. How else can social media be used to a business’s advantage? Influencers and content creators are at the forefront of social media and have proven to be an invaluable gateway to reaching new audiences while keeping current customers engaged.

When deciding whether an influencer or a content creator is the best choice for a social media marketing strategy, it is best to truly understand the difference between the two. Simply put, an influencer is someone with the power to affect the actions of others, and a content creator creates original content and shares it on social media.

Farrar adds, “The main difference between influencers and content creators is the purpose behind their social media presence.” An influencer’s goal is to build a large following, speak to new demographics, introduce a new brand to a niche community, and help spark valuable conversation. The goal of a content creator is to use content as a form of self-expression. Using digital media as a platform, content creators often target a specific audience and incorporate unique graphics, audio, video, and written word.

A pro tip for businesses to consider - some influencers double as content creators, offering great content with a larger customer reach.

For those interested in listening to the podcast where Farrar enlists the help of social media expert Cassandra Craven to explain influencer and content creator-focused marketing, visit

To listen to all past episodes of the show, please visit the iTunes "Lunch With Norm" page or the Lunch With Norm website.


About Norman Farrar

Entrepreneur and businessman Norman "The Beard Guy" Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson's, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. | | | | | | |



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Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.
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