As more and more consumers use their mobile devices for everyday transactions, the next wave of mobile payments is here. Financial institutions and business alike are more focused than ever on implementing a strategy that takes advantage of mobile devices to make payments easier and to make transactions more secure for both the consumer and the venue. Continue reading
Apr 15, 2014 /prREACH/ -- Blue Rocket, a leading custom mobile application design and development firm, announced today that as more and more consumers use their mobile devices for everyday transactions, the next wave of mobile payments is here. Financial institutions and business alike are more focused than ever on implementing a strategy that takes advantage of mobile devices to make payments easier and to make transactions more secure for both the consumer and the venue.
According to Blue Rocket, marketers that utilize new mobile payment technology, like PayPal and iBeacon, will emerge as leaders in mobile payments space. iBeacon sends a short-range wireless signal via a BLE (Bluetooth Low Energy) triggering the PayPal app on a customer’s phone when he or she enters a store. The app then automatically charges an account when the customer is ready to pay, without he or she ever seeing a store invoice or opening their wallet.
Blue Rocket points to the Uber mobile app that seamlessly connects riders to drivers in over 70 cities and also offers frictionless mobile payment transactions. The entire ride experience is managed from a users mobile device—from ordering the ride to choosing the user's location and paying the driver, all without ever exchanging cash or credit card.
Within three to five years, an increasing number of mobile apps will enable consumers to conduct about half of their transactions through their smartphones, without the need to juggle a bunch of different apps, a scanner, a photograph of a barcode, or even a wallet.
“While our mobile devices will likely not ever fully replace our credit cards, mobile payments are being processed more and more by innovative marketers who seek to increase brand loyalty and engagement by offering a seamless, frictionless payment processing option to their customers”, says Markus Duffin, EVP and Co-Founder of Blue Rocket, Inc.
About Blue Rocket, Inc. Blue Rocket is a San Francisco-based creator of top consumer mobile apps that engage and delight. They strive to design and build never-done- before mobile apps for their customers. Our team of functional and industry experts have partnered with established brands, startups and leading branding agencies to create custom native mobile solutions and responsive web-app experiences that produce results. Blue Rocket has created many top-rated apps on the iTunes App Store such as Chipotle, TripleSpot by AAA, Zinio Newsstand, WebMD-Pregnancy, and Sheet Music Direct by Hal Leonard.
Blue Rocket is headquartered at 233 Sansome Street, Suite 1100, San Francisco, CA and can be contacted at [email protected] or (415) 581-0500. More information about Blue Rocket’s services, expertise and recent clients can be found at www.bluerocket.us. Follow Blue Rocket on Twitter @BlueRocketInc.